Corporate Social Responsibility

We are Optimists by nature. No one can do everything but everyone can do something. It's a responsibility we take seriously.

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Enhancing Small Holder Farmers' Livelihoods

We do not pressure farmers to compete on price to keep our costs down. Instead, we use fewer suppliers and pay more for premium quality tobacco from a single origin. We want to know where our tobacco comes from and the circumstances under which it has been grown. This means that we can promote biodiversity and commit to help farmers with more sustainable water supplies.

Environmental Impact

We will climate compensate for our CO₂ emissions using the best available options at hand such as planting trees. Since we produce Snus close to where the best tobacco grows, we are able to keep distances and therefore emissions related to transportation significantly lower than most. Our long term goal is to recycle all of our cans to be reused over and over again. We will start small in Kenya and expand this programme as we move forward.

Health & Well-Being

Tobacco is addictive and may cause long term health problems. We will follow all applicable laws and regulations when promoting and selling our products. Snus is not intended for young people but only responsible adults. The objective is for regular smokers to use our Snus as a substitute and those already using smokeless tobacco products to switch to our brand.